Green Storydoing is a credible and creative solution for the current phase of the brand sustainability marketing transformation. StoryTelling is a well-known marketing term and its extension, StoryDoing, is less common. Green StoryDoing applies StoryDoing specifically to sustainability; it’s about taking action and also provides a framework for companies to communicate about their sustainability-related credibility and accomplishments.
The purpose of this blog is to create a Green StoryDoing hub where people involved with brand sustainability marketing at all levels can:
Learn through case studies
- How Green StoryDoing works.
- How to move from storytelling to StoryDoing.
- Why Green StoryDoing gives credibility to brand sustainability marketing efforts.
Connect
Connect with other Green StoryDoers
- Connect with other Green StoryDoers
- How to move from storytelling to StoryDoing.
- Why Green StoryDoing gives credibility to brand sustainability marketing efforts.
Inspire
Inspire each other with your Green StoryDoer case studies
- How Green StoryDoing works.
- How to move from storytelling to StoryDoing.
- Why Green StoryDoing gives credibility to brand sustainability marketing efforts.
Green StoryDoing provides a framework for companies to take action and direct their resources toward empowering consumers to make sustainable purchasing choices. Green StoryDoing also allows companies to proudly communicate their sustainability successes, generating confidence in consumers while inspiring others in the process.
The time for Green StoryDoing is now!